West Coast Trends, Inc. was founded in 1990 by Jeffrey Herold. An avid surfer and golfer, Jeff one day decided to cut up his wetsuit, and from there developed a line of premium neoprene golf club head covers, which he named Club Glove. The Club Glove putter covers quickly became popular with golfers of every skill level.
 
He spent over a year designing the Club Glove "Last Bag." The Club Glove Last Bag is currently used by over 90% of the professional golfers on all U.S. Tours combined.